Research that turns ambiguity into direction.
scroll
For Whom
Even if the question isn't fully formed yet — that's where we start. Research begins by defining what we actually need to know.
What I Do
In-depth interviews and cultural analysis that reach what surveys and data alone can't.
User ResearchResearch findings translated directly into decisions — not just reports that sit on shelves.
Strategic ResearchImplicit cultural knowledge made explicit and actionable — bridging Japan with the world.
Japan Market ResearchMost approaches look for data that confirms the hypothesis.
I look for what's been left unsaid.
Research is only valuable if it changes what happens next.
That is the standard I hold myself to.
Profile
PhD (Engineering) · 重本 祐樹
Specialising in qualitative research that crosses cultural and language barriers —
extracting what's implicit, making it explicit, and converting it into
decisions and designs that stick.
A doctorate from Cambridge, research practice at UK and US design consultancies,
and years of applied strategy work in Japan.
Marketing & Strategy Lecturer
Japanese and British universities — bridging theory and practice
Consumer Behaviour Research & Strategic Recommendations
Design consultancies in the UK and US (Studio intO · COMN Collective)
Critical Thinking & Design Thinking Development
Globis Corporation — Japan's leading business school
Why Yuuki — What sets this apart
PhD, Engineering — University of Cambridge · MA, Japanese Studies — University of Oxford
Design Management · Marketing research
Studio intO (UK) · COMN Collective (US) — Research & Strategic Recommendations
Design consulting · Consumer behaviour research · Cross-cultural insight
Globis Corporation — Lecturer & Research Faculty
Critical thinking · Direct exposure to diverse Japanese business organisations
Service
Turning complex, implicit knowledge into clear, actionable findings
Before
Trying to act without knowing what users actually think or need
After
Qualitative Research Report
What users actually think — evidenced and structured
Cross-Cultural Insight Brief
Implicit cultural knowledge translated into explicit specifications
Evidence-Backed Strategy
Research findings directly connected to decisions and actions
STEP 01
— Structured dialogue
Most research goes wrong before it begins — by asking the wrong question.
We agree on exactly what needs to be known, and why.
STEP 02
— Qualitative fieldwork
Interviews, cultural deep-dives, and rigorous synthesis.
What was implicit becomes explicit and evidenced.
STEP 03
— Structured synthesis
Research without action is just filing. Findings become decisions.
Clear next steps the organisation can immediately execute.
Pricing
01
A defined brief, delivered end-to-end. Scoped by deliverable, not by hours.
02
Joining an existing team as sub- or lead researcher for the duration of a project.
03
Regular sessions for research direction, synthesis, or strategic thinking.
Indicative hourly rate: $75 – 100 / hr · Varies by scope — always discussed first.
See full pricing →Research upfront reduces the cost of being wrong later.
I work alongside you from question to action.
The cost of not knowing is always higher than the cost of finding out.
Whether you have a clear research brief or just a nagging question — I'm happy to start there. We'll clarify the question together first.
* Remote collaboration is available. All initial consultations are conducted online.