Case Studies
Research & Strategy in Practice
From cross-cultural user research to evidence-backed strategy — across multiple sectors and scales.
Cross-cultural user research for global product design
Uncovered implicit Japanese user needs → reflected in global product design
Before
Country-specific user needs were not reflected in the product — reducing market competitiveness.
After
Country-level differences identified and translated into optimal product design decisions.
Client context
International company entering the Japan market — needed to understand what Japanese users expect but rarely articulate
Methods
Qualitative interviews · Cultural analysis · Implicit knowledge extraction · Design specification writing
Academic-level research to validate a business claim
Built rigorous evidence for a "Japan's first" claim → secured media coverage
Before
A strong business claim with no objective evidence base — unable to convince media or external stakeholders.
After
The comprehensive, cross-referenced evidence base became the deciding factor in securing media coverage.
Methods
Media research · Corporate landscape analysis · Industry analysis · Academic-standard citation and cross-referencing
Outcome
Research findings became a credible PR instrument — securing coverage that the unsubstantiated claim alone could not
User research connected to executive strategy → record sales
Marketing precision through user data → record monthly revenue, sustained the following month (+1.34×)
Before
Marketing not functioning — potential customers not being reached.
After
Record monthly revenue achieved in the implementation month. The following month saw a further 1.34× increase — sustaining the record.
Business problem diagnosis & growth strategy design
Annual revenue¥200M → ¥500M achieved in 2 years
Before
Neither the problem nor the growth path were visible.
After
Problems and growth levers made clear — daily priorities became unambiguous.
Organisational reform — decision-making & strategy execution
Internal communication redesigned → annual targets met in half a year
Before
Organisation not functioning — strategy left unused.
After
Organisational structure and communication redesigned — strategy began reaching the ground rapidly.
These challenges are worth a conversation